BabyFace
MESSAGE ARCHITECTURE
This document serves to define the language and tone of voice used by BabyFace and its stakeholders. Through this document, the voice and personality of the company is expressed in a clear and consistent way.
Why | How |What
Why(The purpose or belief that inspires us to do what we do.) - We care about creating a natural look and a confident feel
How (The way we make our why into a reality) - Thru personalized treatments
What (The outcome for our customer.) - To boost your self-esteem and love yourself
#love; #royalty; #lifestyle; #opulence; #luxury; #care; #professional; #natural; #excellance; #consistant; #confidence; #results; #harmony
Personality Traits
Love
Love represents empathy, respect, commitment, and genuine care for people and purpose. When love is present in how we work and lead, it fuels trust, collaboration, and lasting impact
Aesthetic
Aesthetic is the art of visual harmony and emotional resonance. It’s how we shape what people see, feel, and remember. A strong aesthetic doesn’t just look good - it communicates meaning, builds identity, and leaves a lasting impression
Artistic
We embrace creativity, imagination, and innovation to express ideas in compelling and original ways. We foster a mindset of fresh thinking, visual storytelling, and emotional connection with our clients using our experience and the latest technology
Opulent
We embody elegance, abundance, and refined excellence. Opulence signals a commitment to high quality, attention to detail, and a premium experience that leaves a lasting impression
Luxury
Luxury is a mindset – not just results. It’s a commitment to go beyond ‘good enough’. It’s more than indulgence, it’s refinement, exclusivity, and exceptional quality. It’s about crafting experiences that are not only beautiful and rare but deeply satisfying. True luxury speaks to the senses and the soul
Trait Matrix
Blend of emotional and rational
Helpful, collaborative, expert, dependable, detailed, and flexible
Strong but not overly extroverted
Main Value Proposition
We care about creating a natural look and a confident feel thru personalized treatments to boost your selfesteem and love yourself
Benefit Statements
1. Natural Look
Enhance rather than cover, reveal rather than transform. It’s about achieving a fresh, healthy glow that feels comfortable, confident, and true to you. Simplicity becomes powerful when it highlights what’s already beautiful
2. Results
Solutions that work. It’s about helping people look and feel their best through targeted services, high-quality formulas, and consistent outcomes that elevate confidence
3. Uncompromised Quality
Deliver an experience that never cuts corners. It’s a dedication to purity, clarity, and integrity - ensure every ingredient, formulation, and detail meets the highest standards for safety, effectiveness, and luxury
This next section expands upon each of our 3 Benefit Statements (Natural Look, Results, Uncompromised Quality), with features and support points for each.
Benefit Statement:
01. Natural Look
Features:
Clean lines, soft tones, and subtle detail that evoke calm and clarity.
Highlight natural features instead of masking them
Reflect individuality, purity, and confidence
Support points:
•Build trust by prioritizing honesty • Timeless and versatile - works across trends, fashions, and styles Reflect individuality, purity, and confidence • Promote confidence by aligning outward appearance with inner beauty • Encourage confidence by embracing one’s authentic self • Free from clutter, distraction, or overcomplication • Open, honest, and easy to see
Benefit Statements:
02. Results
Features:
Visible Transformation: Clear improvements in overall appearance
Sustained delivery over time, not just one-time wins
Support points:
• We promote daily habits and reliable effort • Reinforces personal identity and style with results that align with the individual • Support emotional well-being by helping clients feel more comfortable in their own skin • Encourage long-term care and healthy habits, not just short-term fixes • Beauty is both external and internal - reflecting a harmony of appearance, wellness, and confidence
Benefit Statement:
03. Uncompromised Quality
Features:
High Quality Ingredients - Clinically proven, responsibly sourced, and expertly formulated
Refined Formulations - Every element serves a purpose - nothing extra, nothing wasted
Support points:
• Deliver visible, lasting results without compromising skin health or wellness • Appeal to clients who value authenticity and excellence Refined Formulations - Every element serves a purpose - nothing extra, nothing wasted • Reinforce a premium service centered on integrity, care, and quality • Supports ethical and sustainable practices